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Company History

A vision of one man which grew to a global business.

 

A vision of one man which grew to a global business.

Mick Slein says the secret to success is innovation and quality at a competitive price. He has this belief since he started the company. Now the LED Group ROBUS has a global presence and a reputation worldwide for first class customer service and products.

 

 

1984 - An Irish Start Up

It all started when two school friends persuaded Mick Slein to join them in starting an electrical distribution company in a marketing and sales manager role. Soon enough they realised the potential of the market and decided to expand their product offering. The new products showed better results and under the name Traklite Systems, they became appointed agents for Eterna Lighting. 1984 had one more turning point in Mick Slein's life - It was the year he married Laura. 

In the picture: LED Group ROBUS headquarters between 1990 to 1995. Kilmainham, Dublin 8 - 8,000 sq ft.

First in Ireland and UK

In 1990 Mick saw the potential in sourcing products from Asia and became the first lighting company in Ireland and the UK to import from China. Leo Keogh came on board as a financial director (from GEC, the largest distributor in Ireland at the time). Without knowing that LED technology would evolve to what it is today and have a major impact on the lighting industry, a decision was made to change the company’s name to Lighting and Electrical Distribution Group, LED Group for short (how visionary!).

In the picture: LED Group ROBUS headquarters between 1995 to 2005. Walkinstown, Dublin 12. Originally 20,000 sq ft, extended to 38,000 sq ft.

 
 

Rapid Growth

In 1984 Mick was running his company from the Drumcondra office surrounded by walls covered in shelves. In 1985 the company moved to a 4,000 sq feet building in Terenure. Five years later to an 8,000 sq ft premises in Kilmainham. In 2005, LED Group ROBUS settled in the current premises on Nangor Road. The building includes showrooms, head office and 100,000 sq ft purpose built warehousing and distribution centre stocking 25,000 pallets of over 1,000 leading products, distributed to 40 countries worldwide.

In the picture: LED Group ROBUS headquarters from 2005 to today. Nangor Road, Dublin 12.

Going Global

The first expansion took place in 1996 as the ROBUS brand entered the UK market. In 2008 ROBUS began to find its way to other European countries starting with members of Benelux. The Middle East market was opened to us in 2009. The Australasia office was founded in 2010 in Brisbane and quickly became an important part of the company. Two years later, in 2012, New Zealand was added to the company map. In 2014 ROBUS established itself in France and Baltic and Scandinavian countries.

In the picture: LED Group ROBUS exibition stand in Light+Build trade fair in Frankfurt, 2018.

 
 

Prestigious Awards

In 2006, LED Group ROBUS received the prestigious Best Companies to Work for in Ireland award. In 2015, LED Group ROBUS was named one of Ireland’s Best Managed companies in the Deloitte Best Managed Companies Awards Programme. This came after a lengthy qualification and judging process in which the complete performance of a business is assessed, moving beyond finances to areas like operational excellence, strategy and human resource processes. Furthermore, LED Group was singled out for a special recognition prize for ‘Excellence in Commitment’.

In the picture: LED Group ROBUS team after receiving the Deloitte award.

All About the Customer

In 2011 ROBUS Direct came to life. This secure online ordering system was designed to save our stockists time on order placement and product and invoice queries. In 2013 the ROBUS Visitor Centre was opened. At least once per week the Visitor Centre is buzzing with the sound of stockists or end users spending time with ROBUS sales teams and employees, training, meeting and having some time out in the capital city thereafter.

In the picture: LED Group ROBUS Visitor Centre.

 
Mick Slaine 1984We think and act like a family at the LED Group, with each employee driving with belief, passion and energy the group’s core values — commitment to meeting customer needs and pleasure in business relationships, nurturing productive teamwork.

In the picture: Michael Slein on his wedding day in 1984

 

LED Group ROBUS History

Find your ROBUS Rep

  • DALLAS Backlit Panel

    38W LED UGR<19 | 40W LED STANDARD

    This great new range of extra-slim LED panels includes UGR, Non-UGR, Neutral and Cool White CCT versions. Utilising Backlight technology, it prevents…

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  • VEGAS CONNECT

    240W | IP20 | CCT1 | CCT2 | RGB | RGBW

    This range of dimming and colour changing (RGB/ RGBW) controllers work with the full range of ROBUS VEGAS Drivers to power the ROBUS VEGAS LED Flexi-Strip.…

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  • GLS CONNECT

    7W | 8W | WIFI | RGB | Tunable White

    This range of GLS lamps join the exciting new ROBUS CONNECT family of products. It has the latest in WIFI controllability using the ROBUS CONNECT…

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  • FILAMENT CONNECT

    5W | 7W | B15 | B22 | E14 | E27 | 2200K

    Available in a range of base types these new Filament Connect lamps provide that great rustic look that many people associate with antique type fittings.…

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  • Camera Connect

    1080p | 2-way audio | IP20 | IP65

    Used with the Robus Connect App and other Connect devices, these attractive modern looking cameras with integrated Wi-Fi, monitor, notify and record…

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  • EARL LED Batten

    40W | 60W | IP20 | 1.2m | 1.5m | 1.8m | CCT selectable 3000K/4500K/6500K

    This linear LED batten is 3 Colour Temperature Selectable. Its slim attractive design looks good in any installation. It is also simple to install…

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  • Sonic4 LED High Bay

    150W | IP65 | dimmable | 4000K

    This modern looking range of fittings with an “All Around” IP65 rating provide solutions for high, medium or low height lighting applications…

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  • Power Bay

    100W | IP65 | 180Lm/W | 1-10V dimmable | 5000K

    This modern looking fitting has an “All Around” IP65 rating and provides solutions for high mounting height lighting applications…

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  • STUDIO CCT3 Dimmable LED Downlight

    6W | 12W | 18W | 24W | CCT selectable 3000K/4000K/6500K | Dimmable | Cut out 55-100mm, 55-125mm, 55-175mm, 60-250mm

    The ROBUS STUDIO Downlight range, uses the latest SMD LED’s with Driver-On-Board technology. It is able to be either wall or ceiling mounted,…

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  • GOLF SLIM

    10W | 15W | CCT selectable 3000/4000/6500K | IP56

    This great new addition to the ROBUS GOLF family provides all the functionality of the traditional LED ROBUS GOLF, but in a slim version. It…

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  • VEGAS LED Flexi-strip

    12V | 24V | 4.8W/m | 7.2W/m | 9.6W/m | 12W/m | 14.4W/m | 3000K | 4000K | RGB | RGB + 3000K | RGB + 4000K

    This range of LED flexi-strip consists of single colour warm or neutral white, RGB or RGBW strip which can be ordered by the metre.

    This is…

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