LED Group Brought Big Energy to CEF Live 2025!
What a show! Over 11,000 people attended CEF Live 2025 - and at times, it felt like they were all gathered at the LED Group stand. Needless to say, it was all hands on deck for us. With all three LED Group brands - ROBUS, FuseBox and ATC - sharing the stand for the first time ever, we had more than a few tricks up our sleeves for keeping electrical contractors engaged throughout the two-day event…
Great People Coming Together to Discuss Contractor-Led Product Design
Our team connected with thousands of electrical contractors, installers, specifiers, and industry influencers at this year’s event. For us, the point of any trade show — big or small - is simple: bring great people together to make great things happen. CEF Live was the perfect setting for that, and we made the most of it.
We showcased star products from across all our top ranges. We also put electricians and our products to the test with our Express Installation Challenge! Hundreds of electricians went head-to-head to test their installation skills in a timed competition, with a limited-edition, custom-designed jacket up for grabs as a badge of honour. In the end, the fastest electrician completed ROBUS’s SPEEDBEAM EXPRESS and FuseBox’s (pink!) circuit board in an impressive 1 minute 25 seconds.
A Taste of Ireland & Industry Insights at CEF Live
Of course, we had to bring a bit of Ireland to Birmingham - after all, LED Group was founded in Dublin. Our Guinness bar poured lots of pints across the event – creating a warm, relaxed space to connect and unwind. This was the perfect spot to take in The Pitstop Stage, where we held expert talks at the heart of the stand.
Our friends from eFIXX took to the stage on Thursday to host live interviews, Q&As, and influencer panels. The topics up for debate ranged from how to grow a trusted electrical business to understanding regulations to changes in the trade. Plenty of lively discussions were sparked that resonated across the stand – keep an eye out for video clips on our social channels.
Keep the Conversation Going with LED Group
If you stopped by the stand – thank you. Whether you joined us for a pint, tackled the challenge wall, or had a deep dive into product solutions, we appreciated every moment. For us, the event was a perfect launchpad for the exciting next phase of LED Group. It’s our mission to support the energy transition with innovative electrical solutions across our trusted brands. If you’d like to continue the conversation, we’d love to hear from you. Here’s to building on the momentum from CEF Live 2025.